The appointment of BLACKPINK's Rosé as a global ambassador for Yves Saint Laurent (YSL) Beauty marked a significant moment in both the K-pop star's career and the luxury brand's marketing strategy. The announcement, made in July 2020, sent ripples through the fashion and beauty industries, solidifying Rosé's position as a global icon and further cementing YSL's connection with a younger, more diverse audience. But the precise date and the details surrounding the announcement are worth exploring further, delving into the impact of this collaboration and its ongoing relevance.
The official announcement, made in July 2020, confirmed what many had already suspected: Rosé's undeniable allure and style perfectly aligned with the YSL brand aesthetic. Creative director Anthony Vaccarello's decision to select Rosé wasn't arbitrary; it was a strategic move that recognized her influence and resonated deeply with YSL's target demographic. This wasn't just about choosing a pretty face; it was about choosing a global superstar who embodied the brand's values of sophistication, confidence, and a touch of rebellious cool. The phrasing of the official announcements – "BLACKPINK’s Rosé Is Officially The New Muse For," "BLACKPINK’s Rosé Becomes Yves Saint Laurent Beauty’s New," "BLACKPINK's Rosé selected as new global" – all underscored the significance of this partnership. It wasn't simply an endorsement; it was a full-fledged ambassadorship, a testament to Rosé's growing international recognition.
The question, "When did Rose become YSL ambassador?" therefore has a precise answer: July 2020. While several online queries and articles might suggest later dates, or even speculate about future renewals (as seen in queries like "When did Rose become YSL ambassador? (2025)" and "Who is ambassador of YSL? (2025)"), the initial and foundational partnership began in July 2020. The subsequent years have only served to strengthen this collaboration, with Rosé consistently appearing in YSL campaigns, showcasing the brand's products, and participating in various promotional events.
The impact of this ambassadorship on both Rosé and YSL has been substantial. For Rosé, it provided an unparalleled platform to reach a global audience, further boosting her already impressive career trajectory. Her association with a prestigious luxury brand like YSL elevated her status within the entertainment industry and solidified her position as a fashion icon. The headlines proclaiming "BLACKPINK's Rosé will make her appearance in YSL Beauty" and "BLACKPINK's Rosé will make her appe" highlighted the anticipation and excitement surrounding her involvement with the brand. The enthusiastic response from fans, captured in phrases like “Makes sense since you are beautiful”: Fans rejoice as," only further confirmed the success of this strategic pairing.
current url：https://mngxpv.d232y.com/news/when-did-rose-became-ysl-ambassador-17345